Advertising-marketing-mix-CHART Back to index Marketing mix and importance of promotion in advertising Promotion is one of the key elements of the marketing mix and deals with communication with the customer at all levels. Defining a communication strategy is one of the main tasks of the marketing manager. This process requires knowledge of the customer the best way to contact them and the tone to use.
These questions can be answered phone number list using a four-step process: Segmentation - Deciding who to target with your marketing activities Targeting - Define in which order to address different groups and how to communicate with them Positioning - Identify how target groups perceive the product Communication - Develop specific messages to engage and convert target groups As can be understood from the scheme just proposed dividing the group into subsets is fundamental. It is used to increase the success rate of your communication strategy.
If you don't know who you're talking to how are you going to interest anyone? How to get response? Who are the potential customers? How are they "generated"? How many subgroups should be divided into? How do these groups differ? Only by studying and analyzing your target will you be able to really understand it and achieve the success you deserve. Never get tired of exploring. What are the habits of potential customers? What are their expectations and aspirations? What priorities do they have? What income? habits? Do they have children? Where do they go on vacation? How many times a year? Once you have defined your audience you have to ask yourself.
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