Good luck with your advertising campaignsWhat is RSY How is advertising on YAN fundamentally different from advertising on search Who is not suitable for YAN advertising Who is YAN suitable for Features of conducting an advertising campaign in YAN YAN setup Targeting in YAN or targeting your audience Selection of key phrases How to create a company in YAN Compilation of clickable ads Features of writing an ad for YAN Competitor analysis Choose the right ad type Checklist for setting up text and image ads in YAN What is RSY YAN is the short name for the Yandex Advertising Network. In fact this is a set of sites on the Internet verified by Yandex which place blocks with contextual advertisements on their pages. Today I will tell you about the main points that you should pay attention to when setting up YAN.
An example of an advertisement in the Yandex advertising network An example of an announcement in YAN How is advertising on YAN fundamentally different from advertising on search Advertising in YAN is advertising on the principle of catch the chase. You probably noticed that when Whatsapp Mobile Number List you search Yandex for some product for example a multicooker on other sites you see advertisements for multicookers everywhere. This is the basic principle of advertising on YAN. It should be noted that the cost of such advertising is much lower than on search. You can set a bid even times lower than Yandex requires in search. But the efficiency is of course somewhat less. This is because when a user sees a catchup ad they are not currently looking for what it offers.
Yes he used to be interested in this but now he reads interesting articles about cars for example. But if he is interested in your ad and by clicking on it he gets to a highquality landing page then there is a high probability that he will become your client. catchup advertisements An example of a catchup ad Who is advertising on YAN not suitable for Such advertising is not suitable for those who have goods of urgent demand. For example ordering a pizza calling a plumber a doctor or a tow truck. In the case of such products they choose according to the first ads on the search.
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