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[发布新东西] Use influencers to increase sales on social media

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 楼主| 发表于 2023-3-6 11:33:42 | 显示全部楼层 |阅读模式
A business presence on social media is extremely important to the success of the brand. But if after a lot of efforts it doesn't give the desired results, it may be time to work with a social media influencer(s) .

What is a social media influencer?
In fact, anyone can become a social media influencer. They can be celebrities, bloggers, vloggers, journalists, writers, models… well known, can lead the crowd and convey the brand's message to the audience.

Using influencers to advertise your brand is not a bad choice
Using influencers to advertise your brand is not a bad choice

Why invest in influencer partnerships?
There is an adage that is often mentioned by entrepreneurs: “Your network determines your net worth” – Your circle determines your net worth. If you associate your brand/product with an influencer, you are giving yourself a plus in the eyes of your customers. People often like to associate with famous people, popular things.

In fact, no matter how many times you brag about your product, it doesn't matter how many times you have someone else do it for you. According to Nielsen's Global Trust and Advertising report , 92% of consumers trust recommendations from friends and family more than the brand's own advertising.

Here are the reasons why you should consider using influencers to promote your brand:
Building trust with the brand: Customers don't trust the product, they trust others. Influencers are the first choice to help promote brands because people already trust them.
Increase followers: When celebrities make your product more known, you will gain more followers – which is never a bad thing.
Free or lower-cost advertising: If you can't afford to work with stars at a hefty cost, smaller influencers will be a reasonable choice.
How to choose the right influencer for your brand
Determine the area in which you want to choose an influencer, for example you are targeting a fashion blogger, from there you will do the right research and search.

Don't just choose people with a lot of followers, you need to consider whether that number of followers has anything to do with your brand, whether they interact well or not. Find out based on these questions:

What topics does that person talk about?
Do followers interact with them?
Are their core values ​​similar to the brand?
Does their social media expression match the style and voice of the brand?
6 secrets to using influencers effectively
You've chosen an influencer(s) to work with, and now comes the much more exciting step: creating compelling ads with them.

1. Place an advertisement
Buying an ad from an influencer is quick, easy, and effective. You can see these Job Function Email List types of posts appear a lot on social networks, often when a brand runs a discount campaign or launches a new product… they will place ads with influencers to help the campaign spread. transmitted to the community. These ads can be re-shares of brand articles, influencer images or videos with products…



Let's see the example below:

Vlogger Huyme advertises Budweiser beer
Vlogger Huyme advertises Budweiser beer

Vlogger Huyme advertises Budweiser beer with a video with the content expressing his feelings about Tet and his love for this brand. Accompanying that is the brand's campaign hashtag, the language used with a natural and close tone.

2. Blog Posts
Blog posts are a great way to market products, one of the biggest advantages to choosing this solution is that it can increase optimal visibility of your products.

If you combine with someone who has a large following, your search rankings will increase, your products will show up at the first results for certain keywords, it's a "dream". “The SEO of the brand.

Influencers have the ability to create a blog post that reviews, reviews or uses a product/service. Not only talking about the product, they need to lead the viewer along with their emotions as well as provide new and unique information from their point of view.

Here is a review of Hada Labo facial cleanser posted on beauty blogger Loveat1shine's blog that received a lot of attention from readers.


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