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Agencies to relearn how to measure and convert actions. Access the full content below: Phone as conversion channel The first point to talk about the webinar is about the phone as a conversion channel. Pacheco and Mateus brought current views on the practicality of this channel and its efficiency in lead-company communication. Mateus questioned the stereotype of the telephone as an “ugly duckling”, to which Pacheco reinforced that the market is increasingly understanding that the telephone contact is the most agile for several segments.
Making the telephone come to be understood by the market as fundamental in marketing and sales strategies. It is important to emphasize that the omnichannel mobile number list communication trend strengthens this need for quick and efficient contact. Thus, the application of click-to-call on websites and channels such as Google My Business, in addition to the use of telephone extensions in advertisements, is essential for marketing teams Understand the voice market The chat brought important data about the importance of the telephone.
The lead conversion journey. One of the important data highlighted is the conversion rate of telephone leads which, according to Google, is up to 15x higher than that of form leads. Pacheco also reinforced that, according to data from Gartner, in 2020, 30% of searches will be carried out on devices without a screen, and 50% of searches will be carried out by voice, even on devices with a screen. This trend is even reinforced by the themes of lectures presented at the largest and most recent digital marketing and sales events, such as RD Summit 2019 and Web Summit 2019 which took place.
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